Drew Himel

Founder & CEO of PCR Agency. Inbound Marketer, avid traveler and eternally optmistic Jaguars fan.
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Recent Posts

9 Elements of a Lead-Generating Website

Posted by Drew Himel

July 10, 2013 at 3:52 PM

We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.

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14 Out of the Box Uses for Your Yellow Pages Book

Posted by Drew Himel

July 8, 2013 at 9:59 AM

“Oh, fantastic! I was just wondering when the latest Yellow Pages book would get here!” said no one in the last decade.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Advertising, SEO

Inbound Marketing is for Small Businesses, Too

Posted by Drew Himel

July 3, 2013 at 10:51 AM

Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really taken off.

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7 Reasons to Break Up with Yellow Pages

Posted by Drew Himel

June 28, 2013 at 10:48 AM

With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to move away from the staple that you may have used to advertise your small business for years, the fact is that in the age of digital everything, quite frankly, you can do better. If you’re spending your company’s marketing budget with Yellow Pages, it’s probably time to give the book the “it’s-not-you-it’s-me” routine. It’s time to move on, and we heard that the Internet wants your e-mail address.

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3 Steps to Making the Most of Your Time on Social Media

Posted by Drew Himel

June 25, 2013 at 12:23 PM

Maybe this scenario sounds familiar:

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5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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Key Ingredients for Killer SEO

Posted by Drew Himel

June 11, 2013 at 10:13 AM

How Do You Get Search Engine Flair?

Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love---and voila! Your friends are declaring that your guacamole is the very best EVER.

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