Jessica Thomas

Marketing Enthusiast. World Traveler. Conversationalist. Social Media Marketer. VP of Business Development.
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Recent Posts

An Easier Way to Organize & Optimize Facebook Advertising Campaigns

Posted by Jessica Thomas

March 4, 2014 at 9:30 AM

Today Facebook will begin rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.

Up until now, Facebook’s campaign structure has consisted of two levels — campaigns and ads. The new campaign structure consists of three levels: campaigns, ad sets, and ads.

Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.

Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.

Within each ad set, you can have multiple ads, each of which can feature different images, links, video or text. You’ll still control the creative, targeting and bidding at the ad level.

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0 Comments View/Read/Write    |    Topics: social media

Happy 10th Birthday Facebook!

Posted by Jessica Thomas

February 4, 2014 at 5:23 PM

“Facebook's mission is to give people the power to share and make the world more open and connected.”

It is hard to imagine that Facebook was launched this day 10 years ago in a Harvard dorm room. At that time it was called TheFacebook.com and it was a website where college students could create profiles for themselves, connect virtually as “friends” and send one another messages. It wasn’t the first social network, however, it was the one that changed the way people connected online.

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10 Strategies for a Successful LinkedIn Experience

Posted by Jessica Thomas

January 23, 2014 at 12:57 PM

LinkedIn is defined as the world's largest professional network with more than 250 million users. LinkedIn helps you stay connected with colleagues, network with contacts, reach out to new clients and meet people through the introduction of a mutual contact online. Here are the top ten strategies for a successful LinkedIn experience. 

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How to Write a Blog Post in an Hour

Posted by Jessica Thomas

January 20, 2014 at 10:54 AM

Five Tips on How to Create Great Content Efficiently

Blogging can be a challenge for many businesses today. Procuring content can be time consuming and overwhelming if it is not approached with a proper plan in place. There's no question whether or not your company should be blogging. Benefits of blogging include: being perceived as an industry thought leader, getting found online, giving your site authority and credibility, converting your visitors into leads, and generating more traffic. Instead of viewing blogging as a necessary evil, here are five tips on how to create great content efficiently.

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7 Tips For an Effective Facebook Ad Campaign

Posted by Jessica Thomas

January 8, 2014 at 9:30 AM

Creating a Facebook ad campaign is a great start to increasing likes and engagement on your Facebook business page.  It can help generate new leads and help build your brand socially.  While Facebook does a decent job at coaching a business owner through the process, we would like to suggest a few tips and tricks to make sure you have a successful advertising campaign.

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5 Critical Mistakes Businesses Make With Social Media

Posted by Jessica Thomas

January 6, 2014 at 8:30 AM

When training many small to medium-sized businesses to effectively use social media platforms such as Facebook and Twitter, there are five critical mistakes that I come across consistently. There is no concrete answer on how to be successful in social media due because every business offers different products and services to different target audiences. However, there are best practices that companies should be aware of and work diligently to implement. Here are the top five mistakes that businesses make when leveraging social media.

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