Today Facebook will begin rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.
Up until now, Facebook’s campaign structure has consisted of two levels — campaigns and ads. The new campaign structure consists of three levels: campaigns, ad sets, and ads.
Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.
Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.
Within each ad set, you can have multiple ads, each of which can feature different images, links, video or text. You’ll still control the creative, targeting and bidding at the ad level.