Morgan Jenkins

Recent Posts

How To Create Content That Keeps Them Coming Back For More

Posted by Morgan Jenkins

October 6, 2014 at 12:41 PM

Whether you work in an industry that deals in B2B, retail manufacturing, or directly with customer service, all modern marketing efforts are continuously moving toward content creation.Every textual material that your visitors see, from page-long blog posts to website copy, conveys a message that reflects back to your company.

The pros recognize it; over 78% of today’s CMOs acknowledge custom content as the future of marketing. The people recognize it; 61% of consumers report that they are more likely to buy directly from companies that tailor thoughtful content than those that do not. As the media landscape continues to evolve with technology, it’s becoming increasingly apparent that users seek an individualized purchasing journey and businesses must deliver it.

Continue

How Prototyping Solves Problems and Promotes Productivity

Posted by Morgan Jenkins

October 3, 2014 at 12:30 PM

When working with new clients, our primary course of action involves providing them with the perspective to target current problems and devise feasible solutions. We strategically analyze existing data, assess major competition, and provide insight in order to optimize responsive, connective campaigns. In many cases, the process to get from problem to solution evolves through prototyping. During the prototyping process, our team meets face-to-face with the client to devise research-oriented roadmap toward optimization and lead generation. Whether the challenge is to conquer design challenges, revamp outdated dated business models, or work on content improvement, prototyping has proven to be a beneficial method to understand both a client and their customer’s pain points on a firsthand basis.

Continue
0 Comments View/Read/Write    |    Topics: Branding, Strategy

4 Twitter Tips to Set Your Growing Business Apart

Posted by Morgan Jenkins

October 1, 2014 at 3:11 PM

As a network, Twitter boasts over 271 million active monthly users and has attracted everyone from Cher to Chevrolet. It is a marketing force to be reckoned with. On the surface the network may appear to be little more than an outlet for users to indulge in shameless self-promotion or for businesses to crank out “content marketing”, it can not be dismissed in today’s user-centered society. When fully optimized by marketers and businesses, Twitter serves not only as a means to increase revenue, but as a substantial platform for universal connectivity between user and brand.

Continue
0 Comments View/Read/Write    |    Topics: Branding, Content, twitter

7 Tips for Getting The Most Out of Your Marketing Conference

Posted by Morgan Jenkins

September 24, 2014 at 11:18 AM


As a Platinum Partner agency, our team at PCR has long been familiar with the concept of HubSpot’s annual Inbound Conference. A few of us had been to the Bost
on event last year and office chatter had provided the rest of us with a hazy vision of what to expect as our eight person staff ventured from Jacksonville up the east coast for Inbound 2014.
Continue
0 Comments View/Read/Write    |    Topics: PCR Agency, Inbound Marketing

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM


User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.

Continue