Stephen Krain

Recent Posts

How to Choose a Quality Agency

Posted by Stephen Krain

October 7, 2013 at 3:55 PM

As a digital marketing agency, our main objectives are to understand our clients’ goals, identify their obstacles, and, ultimately, to help them reach their marketing targets. More specifically, we use the inbound marketing methodology, which is a proven, results-driven bundle o'  strategies for achieving online (and offline) marketing goals. While SEO is a piece of this puzzle, we do more than that, and our team of highly-trained inbound marketing experts is dedicated to our clients’ online marketing success.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Inbound Marketing, Advertising

Why Keywords Should Be 1 of the 7 Deadly Sins

Posted by Stephen Krain

September 19, 2013 at 9:28 AM


"Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes."
---Bill Gates
 
Gee, thanks Google! Right when you thought things were going well, Google had to come out and ruffle our feathers once again. If you don’t know what I’m talking about, Google just announced last week that it would be encrypting all keyword searches until the end of time. Naturally many people start thinking, “Noooo!! This is going to hurt my business!”  Well, this isn’t good news, but it’s not too surprising that Google would pull this sort of stunt.  Google began blocking keyword results as far back as 2011, but on a smaller scale. In response to their recent announcement, Google had this to say.


"We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in."
Extra protection? Explain. Well, when someone begins a search on Google, the search query used to be public knowledge. Now that it isn’t this adds an extra layer of privacy between what is being searched and the individual conducting the search. Basically, Google isn’t allowing you to be tracked. It sounds nice, but is there an ulterior motive behind Google’s actions? Although, increased privacy is always highly regarded, I tend to lean towards Google benefiting from the recent news.


Safety and security are most people’s main concern in general. However, as you well know, money is also quite the motivator. In light of Google’s news to encrypt keyword searches for the organic side of things, their paid sides of search queries, Google AdWords, advertisers still have full access to keywords on all ad clicks made on Google ads. This being said, Google stands to profit heavily in the process. Prior to recent news, Google posted revenue was up 19 percent over the second quarter of 2012 at $14.11 billion. Now with some analytics reporting “not provided” keywords in some cases are as high as 95% of search queries for some businesses, Google’s profit is looking to soar even higher. It must be nice to have $54.4 billion dollars of cash on hand, and that was before the news.

So what can businesses do to help combat the recent difficulty in the digital world?

Analyze Non Google Keywords- Event though it’s a small percentage of searches, it still offers a lot of value and insight to the searches being conducted.

Use Google AdWords- Those greedy punks. I guess if you can see what people are searching based off paid ads, it’s better than guessing, right?

Use Google Trends- this can possibly give you insight on what is trending that is bringing you traffic. It can help you if you're struggling to figure out what specifically is bringing in large amounts traffic and why. Thanks for the help, GT.

Look At Historical Data- It doesn’t provide much help for future change and innovation, but history does tend to repeat itself.

Creating Landing Pages for Targeted Keywords- Although it may not be quite as specific as a generated list of keywords, you can definitely get a little granular about how specific keywords are performing if your landing pages with those keywords rank well organically.

 

 

 

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0 Comments View/Read/Write    |    Topics: SEO, SEM

Making the Most of Your Marketing Dollars by Focusing on Conversion

Posted by Stephen Krain

September 12, 2013 at 9:21 AM

Increasing your website's conversion rate is a real exercise in quality over quantity. You see, if you focus on driving more traffic with the idea that more visitors equal more leads, you're likely to just end up with more visitors (i.e. quantity). Instead, what you want to do is provide an experience that makes your current visitors want to stick around and become satisfied customers (i.e. quality).

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0 Comments View/Read/Write    |    Topics: Inbound Marketing, Mobile, Lead Conversion, SEO

7 Reasons Your Law Firm Should be Mobile Marketing

Posted by Stephen Krain

August 23, 2013 at 3:43 PM

Marketing is for personal injury law firms, ambulance chasers, and the dog-bite attorney.

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1 Comments View/Read/Write    |    Topics: Law Firm, Digital Marketing, Branding, Mobile, Advertising

How to Create a Winning Brand for a Local Services Company

Posted by Stephen Krain

August 16, 2013 at 3:38 PM

For business owners in many local services industries, word of mouth is one of their strongest marketing tools. If you’re in, say, the HVAC business, you are certainly aware of this and probably receive calls from referrals on a regular basis. In fact, you can probably attest to the saying “Your best customer is your current customer.”

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How to Brand in the Saturated Industry of Real Estate

Posted by Stephen Krain

August 5, 2013 at 3:17 PM

 

If the news reports are true, it sounds like the housing market is rising from the ashes. Or, something like that. The point is, the housing market is in recovery and oodles of agents are buzzing around scheduling open house events and touching base with old clients.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Branding