People love proclaiming their opinions and, thanks to a handy little tool called the Internet, they are well equipped with multiple channels, feedback loops, and forums to do so. Some opinions quickly fade into cluttered comment sections and others make the front page of Reddit. Still, some seep into the digital space with such supremacy that they’re subject to popular scrutiny and are being gabbed about in coffee shops and offices from Seattle to Singapore. As such perceptions gain momentum in the digital and physical worlds, the buzz term “thought leadership” seems taking off as well. It’s a phrase that is asserted among countless LinkedIn profiles, professional resumes, and author bios, but remains largely ambivalent as far as self-proclaiming declarations go. The so-called authorities who beat their chests as industry mavens and innovators often underestimate the fact that, as self-publication becomes more viable and “thought leaders” pop up left and right, professional credibility is becoming increasingly vague.