4 Twitter Tips to Set Your Growing Business Apart

Posted by Morgan Jenkins

October 1, 2014 at 3:11 PM

As a network, Twitter boasts over 271 million active monthly users and has attracted everyone from Cher to Chevrolet. It is a marketing force to be reckoned with. On the surface the network may appear to be little more than an outlet for users to indulge in shameless self-promotion or for businesses to crank out “content marketing”, it can not be dismissed in today’s user-centered society. When fully optimized by marketers and businesses, Twitter serves not only as a means to increase revenue, but as a substantial platform for universal connectivity between user and brand.

0 Comments View/Read/Write    |    Topics: Branding, Content, twitter

The Power of Pinterest

Posted by PCR Contributor

September 29, 2014 at 11:02 AM

This is a guest post by Ivan Serrano. To check out more of his inforgraphics and marketing content, click here

With big fish like Facebook and Twitter dominating the social media sphere, it’s hard for new social media sites to make a splash. While a lot of sites have failed to stick around, some prove themselves to be just as impactful as the big ones. Case and point, Pinterest.


Maximizing the Business Potential of Google Plus

Posted by PCR Contributor

September 26, 2014 at 12:20 PM

This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here

Oh Google. It’s in the vocabulary of nearly every one from small children to and tech-savvy professionals. When the company was founded in 1995 by Stanford graduates Larry Page and Sergey Brin, they simply liked the idea of a ‘googol,’ a mathematical term describing the number 1 followed by 100 zeros. The googol soon became symbolic of what Google could, or would become: a company of infinite possibilities. By 1999 the company outgrew their garage and moved into a small apartment space in Palo Alto. They had eight employees. 

0 Comments View/Read/Write    |    Topics: Business Marketing

7 Tips for Getting The Most Out of Your Marketing Conference

Posted by Morgan Jenkins

September 24, 2014 at 11:18 AM

As a Platinum Partner agency, our team at PCR has long been familiar with the concept of HubSpot’s annual Inbound Conference. A few of us had been to the Bost
on event last year and office chatter had provided the rest of us with a hazy vision of what to expect as our eight person staff ventured from Jacksonville up the east coast for Inbound 2014.
0 Comments View/Read/Write    |    Topics: PCR Agency, Inbound Marketing

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM

User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.


Intuitive Competence and the Organizational Triad

Posted by Spencer Pitman

May 12, 2014 at 7:10 AM

Our Next Evolution in Deploying UX, CX, and Agile into Digital Consultancy

A few weeks ago Dan Burka moderated a fantastic discussion on the Designer/Developer/Product Manager “chasm.” The conversation was between Amanda Richardson, Arianna Orland, and Anthony Casalena, and provided some insight into how several project-oriented technology companies are addressing team structure in order to ship fast and well.

0 Comments View/Read/Write    |    Topics: Strategy

How Dale Carnegie Would Use Social Media to Market His Company's Upcoming Anniversary

Posted by Brad Himel

March 25, 2014 at 9:12 AM

In 1912 Dale Carnegie opened up shop at a local YMCA at 125th street in New York City for business professionals to learn the art of public speaking. Shortly thereafter, word of Carnegie’s unique school quickly spread, making it an instant success. Prominent business professionals from all over the world attended Carnegie’s courses, as did Governors of state, various college presidents, and celebrities, including household names B.F. Goodrich, D.W. Ghent, Tom Wrigley, among many others. Esteemed billionaire Warren Buffet is quoted as saying, “I don’t have my college diploma or my graduate diploma, but I still have my Carnegie diploma. It changed my life.” 

0 Comments View/Read/Write    |    Topics: social media
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