7 Reasons to Break Up with Yellow Pages

Posted by Drew Himel

June 28, 2013 at 10:48 AM

With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to move away from the staple that you may have used to advertise your small business for years, the fact is that in the age of digital everything, quite frankly, you can do better. If you’re spending your company’s marketing budget with Yellow Pages, it’s probably time to give the book the “it’s-not-you-it’s-me” routine. It’s time to move on, and we heard that the Internet wants your e-mail address.

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An Intro to AdWords

Posted by Drew Himel

March 26, 2013 at 1:18 PM

What are AdWords and How Do You Use Them?

On the surface, AdWords is a very simple pay-per-click advertising system. People create advertisements based on keywords. Those ads show up on the top and right hand side of Google, and on partner sites such as Gmail. If someone clicks on an ad, he or she will be directed to the business’s website. The business then pays for the click.

That’s the basics. Now let’s take a closer look at how the system works.

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Why Mobile Marketing is Too Big to Ignore

Posted by Drew Himel

March 15, 2013 at 1:17 PM

Your Customers Are Mobile, You Should Be Too

Smartphones have practically taken over the world. From obsessively texting to checking Facebook over and over again, people are spending more time than ever on their phones. Many people aren’t even firing up their laptops anymore. Instead, they use their phones every time they surf the web.

That means mobile marketing is more important than ever before. Let’s take a look at some mobile marketing statistics, and then go over some simple ways you can get into the game.

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Website Traffic Sources

Posted by Drew Himel

March 1, 2013 at 1:15 PM

Where is Your Traffic Coming From?

If you are running a successful Internet marketing campaign, you should be getting traffic from several different sources.

Let’s take a look at the different traffic sources so you will understand how to interpret your website analytics.

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