4 Twitter Tips to Set Your Growing Business Apart

Posted by Morgan Jenkins

October 1, 2014 at 3:11 PM

As a network, Twitter boasts over 271 million active monthly users and has attracted everyone from Cher to Chevrolet. It is a marketing force to be reckoned with. On the surface the network may appear to be little more than an outlet for users to indulge in shameless self-promotion or for businesses to crank out “content marketing”, it can not be dismissed in today’s user-centered society. When fully optimized by marketers and businesses, Twitter serves not only as a means to increase revenue, but as a substantial platform for universal connectivity between user and brand.

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0 Comments View/Read/Write    |    Topics: Branding, Content, twitter

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM


User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.

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You were finally convinced to add your business to Facebook… now what?

Posted by Katlyn Plummer

September 5, 2013 at 3:55 PM

With over 1.15 billion users and over 50 million business pages (including your competitor) many businesses are asking themselves, “How do I turn a Facebook fan into an actual customer?” Business owners everywhere are investing time, energy and even money into Facebook trying to find the secret recipe that will allow them to benefit financially from their business Facebook page.

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0 Comments View/Read/Write    |    Topics: Branding, social media, Social Search, Facebook

7 Reasons Your Law Firm Should be Mobile Marketing

Posted by Stephen Krain

August 23, 2013 at 3:43 PM

Marketing is for personal injury law firms, ambulance chasers, and the dog-bite attorney.

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1 Comments View/Read/Write    |    Topics: Law Firm, Digital Marketing, Branding, Mobile, Advertising

How to Create a Winning Brand for a Local Services Company

Posted by Stephen Krain

August 16, 2013 at 3:38 PM

For business owners in many local services industries, word of mouth is one of their strongest marketing tools. If you’re in, say, the HVAC business, you are certainly aware of this and probably receive calls from referrals on a regular basis. In fact, you can probably attest to the saying “Your best customer is your current customer.”

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How to Brand in the Saturated Industry of Real Estate

Posted by Stephen Krain

August 5, 2013 at 3:17 PM

 

If the news reports are true, it sounds like the housing market is rising from the ashes. Or, something like that. The point is, the housing market is in recovery and oodles of agents are buzzing around scheduling open house events and touching base with old clients.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Branding

The Importance of Email Marketing

Posted by Drew Himel

March 6, 2013 at 1:16 PM

An Essential Tool to Generate Leads

Email marketing is one of the most effective techniques available, and it’s also one of the most misunderstood.

When done correctly, email marketing can generate and nurture leads, and build brand recognition. Additionally, a strong email list can become an asset for the company.

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