7 Things to Consider for Increasing Your Email Engagement

Posted by Guest Post

November 12, 2014 at 12:29 PM

Whether you are updating your contacts with new blog content or sending a newsletter, emails allow you to connect with your subscribers and build fruitful relationships. However, this is not going to happen automatically. You will need the best email practices to help you.

Email is still a common form of communication, but as inboxes fill up with thousands of emails on the daily, it becomes icreasingly difficult to attract and retain user attention. Many people just start ignoring emails that do not seem immediately important to them, or unsubscribe altogether. You need to make your emails stand out so that people don't turn a blind eye. Here are a few things to consider as you continue your email endeavors.  

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You Budgeted for Digital, Where’s the Best Use of Your Money?

Posted by Drew Himel

July 17, 2013 at 11:42 AM

So, you have some money to spend on digital marketing, what should you spend it on? If your website isn’t putting an ear-to-ear grin on your face every time you look at it, then you probably should start there.

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3 Steps to Making the Most of Your Time on Social Media

Posted by Drew Himel

June 25, 2013 at 12:23 PM

Maybe this scenario sounds familiar:

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5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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Awful vs. All-Star Marketing Emails

Posted by Drew Himel

May 21, 2013 at 11:28 AM

 

Email marketing has evolved tremendously from where it was 10 years ago, when the internet was still in its infancy and emails were first cool and hip. Now even 5 year old kids have email accounts and there is so much email traffic, that most of it is just treated as spam. While you make not think your marketing messages are junk, the fact remains that many people ignore emails they receive even from legitimate websites where they have a registered account, let alone uninvited messages from unknown servers.

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Best Practices for Effective Calls to Action

Posted by Drew Himel

May 7, 2013 at 4:22 PM

CTAs are One of the Most Critical Inbound Marketing Tools

We’ve discussed calls-to-action in relation to their corresponding landing pages, and as part of a larger inbound marketing  strategy.

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What are Landing Pages and Do I Really Need Them?

Posted by Drew Himel

May 3, 2013 at 3:03 PM

Not Using Landing Pages is Like Allowing Leads to Slip Away

Often underutilized, landing pages are a critical component of any inbound marketing strategy. Essentially, they allow a business to distribute more content and provide an avenue for converting site visitors into leads. 

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