Inbound Marketing 101

Posted by Drew Himel

April 30, 2013 at 4:15 PM

Bringing Customers to You                               

Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling, print advertising and mail outs, an inbound marketing strategy reverses these techniques by drawing ideal clients directly to a business. By creating unique, quality content that potential customers want to see, inbound marketing practices reverse the previously outbound relationship and allow the customers to do the “finding” themselves. This shift from outbound to inbound makes for a more productive and effective marketing process.

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Are QR Codes Still Relevant?

Posted by Drew Himel

April 26, 2013 at 2:46 PM

QR Codes, short for Quick Response, became a huge trend around 2 years ago, but their prominence as a method to connect the offline and the online worlds has diminished recently. Questions have been raised as to whether QR Codes should be considered for implementation at all by marketing teams, but that depends largely on the product, the target audience and the efficacy of the QR scan solution.

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What Google Panda Means for Your Business

Posted by Drew Himel

April 4, 2013 at 11:56 AM

Google Panda Actually Benefits Companies

When Google Panda was first released in 2011, businesses weren’t sure how they would be impacted by this new algorithm. What people have discovered, though, is Google Panda actually benefits businesses. It rewards quality content, and it provides customers with a better experience.

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An Intro to AdWords

Posted by Drew Himel

March 26, 2013 at 1:18 PM

What are AdWords and How Do You Use Them?

On the surface, AdWords is a very simple pay-per-click advertising system. People create advertisements based on keywords. Those ads show up on the top and right hand side of Google, and on partner sites such as Gmail. If someone clicks on an ad, he or she will be directed to the business’s website. The business then pays for the click.

That’s the basics. Now let’s take a closer look at how the system works.

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The Art of the eBook

Posted by Drew Himel

March 19, 2013 at 1:18 PM

eBooks Should Be In Your Marketing Toolbox 

On the surface, an eBook is simply a digital book that’s full of information. When you dig a little deeper, though, you will discover that eBooks are actually a great way to market your business.

Let’s take a look at how they can help your business, and then go over some tips you can use to create your own eBooks.

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The Link Between Social Media and SEO

Posted by Drew Himel

March 8, 2013 at 1:16 PM

It's Link or Swim: Don't Get Left Behind

At one time, social media and search engine optimization operated independently of one another, but that’s no longer the case. Now, SEO is more important than ever for social media campaigns to help you move up in the search rankings and get a lot more exposure.

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Designing an Effective Homepage

Posted by Drew Himel

March 7, 2013 at 1:16 PM

Quick Tips for a Lasting Impression

You only have a few seconds to grab a person’s interest when he or she lands on your homepage. With that in mind, you need to include several components in your web design strategy.

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