3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM


User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.

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5 Strategy Mistakes You Don't Realize You're Making

Posted by Spencer Pitman

January 13, 2014 at 7:30 AM

Business is growing. Products are flying off the shelf, your reach is expanding, your market share is becoming more and more dominant. You find yourself having to hire more people and shift the ones you already have into leadership and management roles. Things are happening so fast that you can barely keep up.

Then your accountant comes to you and shows you how you’re losing money. How can this be? You have more customers buying more stuff from you than you ever have before. Your competitors’ customers are running to you, and you’re getting pressure to expand beyond your regional market. How can there be a net loss?

The example above demonstrates a common scenario for small and midsized businesses in the growth phase. The conditions are a byproduct of poor (or simply the lack of) planning and strategic formulation. Growth for the sake of growth, or what we call “reactionary scaling” can be ultimately toxic for your business. I’m going to outline some common mistakes we see (especially with regard to a brand’s digital marketing strategy), and how to avoid them.

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0 Comments View/Read/Write    |    Topics: Digital Marketing

How to Choose a Quality Agency

Posted by Stephen Krain

October 7, 2013 at 3:55 PM

As a digital marketing agency, our main objectives are to understand our clients’ goals, identify their obstacles, and, ultimately, to help them reach their marketing targets. More specifically, we use the inbound marketing methodology, which is a proven, results-driven bundle o'  strategies for achieving online (and offline) marketing goals. While SEO is a piece of this puzzle, we do more than that, and our team of highly-trained inbound marketing experts is dedicated to our clients’ online marketing success.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Inbound Marketing, Advertising

7 Reasons Your Law Firm Should be Mobile Marketing

Posted by Stephen Krain

August 23, 2013 at 3:43 PM

Marketing is for personal injury law firms, ambulance chasers, and the dog-bite attorney.

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1 Comments View/Read/Write    |    Topics: Law Firm, Digital Marketing, Branding, Mobile, Advertising

How to Create a Winning Brand for a Local Services Company

Posted by Stephen Krain

August 16, 2013 at 3:38 PM

For business owners in many local services industries, word of mouth is one of their strongest marketing tools. If you’re in, say, the HVAC business, you are certainly aware of this and probably receive calls from referrals on a regular basis. In fact, you can probably attest to the saying “Your best customer is your current customer.”

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How to Brand in the Saturated Industry of Real Estate

Posted by Stephen Krain

August 5, 2013 at 3:17 PM

 

If the news reports are true, it sounds like the housing market is rising from the ashes. Or, something like that. The point is, the housing market is in recovery and oodles of agents are buzzing around scheduling open house events and touching base with old clients.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Branding

Reviewing Local Review Sites

Posted by Drew Himel

July 25, 2013 at 4:05 PM

There’s no denying that the Internet has changed the way we buy and sell. One of these changes is that consumers now have access to a plethora of websites that are dedicated to reviewing products and services. With just a few taps on their iPhone screens, consumers can conveniently and quickly search for product reviews before making a purchase.

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