7 Reasons to Say NO to a Website with Yellow Pages

Posted by Drew Himel

July 22, 2013 at 12:22 PM

Yep, we’re talking about Yellow Pages again. In an effort to keep up with digital marketing trends and online marketing agencies, the phone book company now offers online advertising and web design. Sure, it may seem convenient to hand your website over to a big company that will make most of the decisions for you, but, remember, we’re talking about Yellow Pages.

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You Budgeted for Digital, Where’s the Best Use of Your Money?

Posted by Drew Himel

July 17, 2013 at 11:42 AM

So, you have some money to spend on digital marketing, what should you spend it on? If your website isn’t putting an ear-to-ear grin on your face every time you look at it, then you probably should start there.

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Inbound Marketing is for Small Businesses, Too

Posted by Drew Himel

July 3, 2013 at 10:51 AM

Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really taken off.

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An Expert Guide to Google Webmaster Tools

Posted by Drew Himel

May 24, 2013 at 11:34 AM

Even If You are an SEO Newbie…

Google Analytics are very important to maintain the edge of an organization in the virtual world, and Google Webmaster Tools have proven to be equally important. Google is constantly improving and upgrading its Analytics; the same goes for its Webmaster Tools - some of the newer features are author stats and structured data.  These added features translate to better optimization of a website; however some of the time-tested classic attributes of the Webmaster Tools continue to allow SEO experts to get a clear idea of the metrics involved and how to enhance them.

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Importance of Quality Content on Your Website

Posted by Drew Himel

February 27, 2013 at 1:15 PM

Using Content to Drive Traffic to Your Site

In the world of online commerce, a website is a business’s virtual storefront. Most people understand how important a web presence is to a business’s online strategy, but even more important is that a website can’t just exist, it needs to perform. It needs to attract visitors, educate them and turn them into customers.

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