How To Create Content That Keeps Them Coming Back For More

Posted by Morgan Jenkins

October 6, 2014 at 12:41 PM

Whether you work in an industry that deals in B2B, retail manufacturing, or directly with customer service, all modern marketing efforts are continuously moving toward content creation.Every textual material that your visitors see, from page-long blog posts to website copy, conveys a message that reflects back to your company.

The pros recognize it; over 78% of today’s CMOs acknowledge custom content as the future of marketing. The people recognize it; 61% of consumers report that they are more likely to buy directly from companies that tailor thoughtful content than those that do not. As the media landscape continues to evolve with technology, it’s becoming increasingly apparent that users seek an individualized purchasing journey and businesses must deliver it.

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7 Tips for Getting The Most Out of Your Marketing Conference

Posted by Morgan Jenkins

September 24, 2014 at 11:18 AM


As a Platinum Partner agency, our team at PCR has long been familiar with the concept of HubSpot’s annual Inbound Conference. A few of us had been to the Bost
on event last year and office chatter had provided the rest of us with a hazy vision of what to expect as our eight person staff ventured from Jacksonville up the east coast for Inbound 2014.
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0 Comments View/Read/Write    |    Topics: PCR Agency, Inbound Marketing

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM


User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.

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How to Choose a Quality Agency

Posted by Stephen Krain

October 7, 2013 at 3:55 PM

As a digital marketing agency, our main objectives are to understand our clients’ goals, identify their obstacles, and, ultimately, to help them reach their marketing targets. More specifically, we use the inbound marketing methodology, which is a proven, results-driven bundle o'  strategies for achieving online (and offline) marketing goals. While SEO is a piece of this puzzle, we do more than that, and our team of highly-trained inbound marketing experts is dedicated to our clients’ online marketing success.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Inbound Marketing, Advertising

Making the Most of Your Marketing Dollars by Focusing on Conversion

Posted by Stephen Krain

September 12, 2013 at 9:21 AM

Increasing your website's conversion rate is a real exercise in quality over quantity. You see, if you focus on driving more traffic with the idea that more visitors equal more leads, you're likely to just end up with more visitors (i.e. quantity). Instead, what you want to do is provide an experience that makes your current visitors want to stick around and become satisfied customers (i.e. quality).

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0 Comments View/Read/Write    |    Topics: Inbound Marketing, Mobile, Lead Conversion, SEO

9 Ways to Transition Your Marketing Approach from Traditional to Digital

Posted by Drew Himel

July 29, 2013 at 10:40 AM

The Yellow Pages and other phone books are quickly becoming obsolete. Mailouts, and even catalogues, are now considered “junk mail.” And thanks to DVR, everyone fast-forwards through television commercials.

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Inbound Marketing is for Small Businesses, Too

Posted by Drew Himel

July 3, 2013 at 10:51 AM

Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really taken off.

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