With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to move away from the staple that you may have used to advertise your small business for years, the fact is that in the age of digital everything, quite frankly, you can do better. If you’re spending your company’s marketing budget with Yellow Pages, it’s probably time to give the book the “it’s-not-you-it’s-me” routine. It’s time to move on, and we heard that the Internet wants your e-mail address.

Maybe this scenario sounds familiar:

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

How Do You Get Search Engine Flair?

Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love---and voila! Your friends are declaring that your guacamole is the very best EVER.

Meet the latest “it” couple: Smarketing.

It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.

You’ve heard this adage before: “If you aim at nothing, you’ll hit it every time.” It applies in life, in business, and most certainly in marketing. This is why it’s crucial for businesses to examine exactly who they are marketing to.

Content Creation Doesn't Have to Be Intimidating

The golden ticket to high search engine rankings is quality content. Yes, content is king and the backbone of a solid inbound marketing strategy. But the idea of brainstorming, researching, writing and optimizing effective content on a daily or weekly basis can certainly trigger an ugly freak-out, especially if you’re out of time or not a confident writer.