7 Reasons to Break Up with Yellow Pages

Posted by Drew Himel

June 28, 2013 at 10:48 AM

With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to move away from the staple that you may have used to advertise your small business for years, the fact is that in the age of digital everything, quite frankly, you can do better. If you’re spending your company’s marketing budget with Yellow Pages, it’s probably time to give the book the “it’s-not-you-it’s-me” routine. It’s time to move on, and we heard that the Internet wants your e-mail address.

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3 Steps to Making the Most of Your Time on Social Media

Posted by Drew Himel

June 25, 2013 at 12:23 PM

Maybe this scenario sounds familiar:

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5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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Key Ingredients for Killer SEO

Posted by Drew Himel

June 11, 2013 at 10:13 AM

How Do You Get Search Engine Flair?

Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love---and voila! Your friends are declaring that your guacamole is the very best EVER.

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Smarketing: 6 Tips to Sales and Marketing Alignment

Posted by Drew Himel

June 6, 2013 at 9:56 AM

Meet the latest “it” couple: Smarketing.

It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.

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Developing Buyer Personas to Fuel Your Inbound Marketing

Posted by Drew Himel

June 5, 2013 at 11:18 AM

You’ve heard this adage before: “If you aim at nothing, you’ll hit it every time.” It applies in life, in business, and most certainly in marketing. This is why it’s crucial for businesses to examine exactly who they are marketing to.

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0 Comments View/Read/Write    |    Topics: PCR Agency, Inbound Marketing

8 Surefire Ways to Give Your Marketing Content a Boost

Posted by Drew Himel

May 31, 2013 at 11:07 AM

Content Creation Doesn't Have to Be Intimidating

The golden ticket to high search engine rankings is quality content. Yes, content is king and the backbone of a solid inbound marketing strategy. But the idea of brainstorming, researching, writing and optimizing effective content on a daily or weekly basis can certainly trigger an ugly freak-out, especially if you’re out of time or not a confident writer.

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0 Comments View/Read/Write    |    Topics: SEO, Content, Link Building, Inbound Marketing
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