Making the Most of Your Marketing Dollars by Focusing on Conversion

Posted by Stephen Krain

September 12, 2013 at 9:21 AM

Increasing your website's conversion rate is a real exercise in quality over quantity. You see, if you focus on driving more traffic with the idea that more visitors equal more leads, you're likely to just end up with more visitors (i.e. quantity). Instead, what you want to do is provide an experience that makes your current visitors want to stick around and become satisfied customers (i.e. quality).

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You Budgeted for Digital, Where’s the Best Use of Your Money?

Posted by Drew Himel

July 17, 2013 at 11:42 AM

So, you have some money to spend on digital marketing, what should you spend it on? If your website isn’t putting an ear-to-ear grin on your face every time you look at it, then you probably should start there.

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7 Reasons to Break Up with Yellow Pages

Posted by Drew Himel

June 28, 2013 at 10:48 AM

With usage in steady decline for nearly a decade and revenue continuing to plummet, Yellow Pages is just not what it used to be – plain and simple. While it can be tough to move away from the staple that you may have used to advertise your small business for years, the fact is that in the age of digital everything, quite frankly, you can do better. If you’re spending your company’s marketing budget with Yellow Pages, it’s probably time to give the book the “it’s-not-you-it’s-me” routine. It’s time to move on, and we heard that the Internet wants your e-mail address.

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5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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