9 Elements of a Lead-Generating Website

Posted by Drew Himel

July 10, 2013 at 3:52 PM

We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.

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5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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Smarketing: 6 Tips to Sales and Marketing Alignment

Posted by Drew Himel

June 6, 2013 at 9:56 AM

Meet the latest “it” couple: Smarketing.

It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.

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3 Reasons You Should Be Using Workflows for Lead Nurturing

Posted by Drew Himel

May 23, 2013 at 10:19 AM

What are the Indications Your Business is Ready for Workflows?

Lead nurturing allows a business to send automated, segmented emails to leads that are not yet sales-ready. In turn, this kind of marketing automation allows a company to manage its leads more efficiently and save both time and money.

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Awful vs. All-Star Marketing Emails

Posted by Drew Himel

May 21, 2013 at 11:28 AM

 

Email marketing has evolved tremendously from where it was 10 years ago, when the internet was still in its infancy and emails were first cool and hip. Now even 5 year old kids have email accounts and there is so much email traffic, that most of it is just treated as spam. While you make not think your marketing messages are junk, the fact remains that many people ignore emails they receive even from legitimate websites where they have a registered account, let alone uninvited messages from unknown servers.

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6 Steps to Lead Nurturing Success

Posted by Drew Himel

May 15, 2013 at 9:30 AM

Lead nurturing, also known as marketing automation, is an email marketing system that allows a business to send automated emails to early-stage leads that, at this point, may not be sales-ready.

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Best Practices for Effective Calls to Action

Posted by Drew Himel

May 7, 2013 at 4:22 PM

CTAs are One of the Most Critical Inbound Marketing Tools

We’ve discussed calls-to-action in relation to their corresponding landing pages, and as part of a larger inbound marketing  strategy.

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