What are Landing Pages and Do I Really Need Them?

Posted by Drew Himel

May 3, 2013 at 3:03 PM

Not Using Landing Pages is Like Allowing Leads to Slip Away

Often underutilized, landing pages are a critical component of any inbound marketing strategy. Essentially, they allow a business to distribute more content and provide an avenue for converting site visitors into leads. 

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Inbound Marketing 101

Posted by Drew Himel

April 30, 2013 at 4:15 PM

Bringing Customers to You                               

Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling, print advertising and mail outs, an inbound marketing strategy reverses these techniques by drawing ideal clients directly to a business. By creating unique, quality content that potential customers want to see, inbound marketing practices reverse the previously outbound relationship and allow the customers to do the “finding” themselves. This shift from outbound to inbound makes for a more productive and effective marketing process.

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The Art of the eBook

Posted by Drew Himel

March 19, 2013 at 1:18 PM

eBooks Should Be In Your Marketing Toolbox 

On the surface, an eBook is simply a digital book that’s full of information. When you dig a little deeper, though, you will discover that eBooks are actually a great way to market your business.

Let’s take a look at how they can help your business, and then go over some tips you can use to create your own eBooks.

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Why Mobile Marketing is Too Big to Ignore

Posted by Drew Himel

March 15, 2013 at 1:17 PM

Your Customers Are Mobile, You Should Be Too

Smartphones have practically taken over the world. From obsessively texting to checking Facebook over and over again, people are spending more time than ever on their phones. Many people aren’t even firing up their laptops anymore. Instead, they use their phones every time they surf the web.

That means mobile marketing is more important than ever before. Let’s take a look at some mobile marketing statistics, and then go over some simple ways you can get into the game.

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What are the Right Content Topics for Your Audience?

Posted by Drew Himel

March 13, 2013 at 1:17 PM

How to Create Content Your Audience Actually Wants

A blog or a website is only as good as the content it provides.

That means businesses have to continue to update their sites with relevant content in order to make an impact with readers. A lot of businesses hit a roadblock when it comes to finding topics for their content. They use excuses like “I’m not a mind reader.”

The fact is, though, you can be a mind reader. You just need to answer a few questions and you’ll have a very clear picture of the type of content your market wants.

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Internet Marketing Terms Defined

Posted by Drew Himel

March 12, 2013 at 1:16 PM

Put Simply - What Do They Mean?

Lots of business owners get confused when it comes to Internet marketing terms. What may seem obvious to some could be considered jargon for others in a different field.

Here’s a handy guide to some of the terms you’ll hear your Internet marketing company throw around.

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The Importance of Email Marketing

Posted by Drew Himel

March 6, 2013 at 1:16 PM

An Essential Tool to Generate Leads

Email marketing is one of the most effective techniques available, and it’s also one of the most misunderstood.

When done correctly, email marketing can generate and nurture leads, and build brand recognition. Additionally, a strong email list can become an asset for the company.

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