How To Use Mobile Design For The Modern Business

Posted by Guest Post

November 14, 2014 at 12:01 PM

This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here.

With the average smartphone user spending nearly three hours a day on their various devices, it’s important for businesses to make sure they’re adapting to new mobile trends.

One of the biggest mobile trends facing businesses is online shopping and how customers use their mobile devices to make purchases. Whether it be searching for a store location or comparing prices, people are finding it more convenient and necessary to use their smartphone to connect with businesses.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Mobile Marketing, Mobile

Making the Most of Your Marketing Dollars by Focusing on Conversion

Posted by Stephen Krain

September 12, 2013 at 9:21 AM

Increasing your website's conversion rate is a real exercise in quality over quantity. You see, if you focus on driving more traffic with the idea that more visitors equal more leads, you're likely to just end up with more visitors (i.e. quantity). Instead, what you want to do is provide an experience that makes your current visitors want to stick around and become satisfied customers (i.e. quality).

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0 Comments View/Read/Write    |    Topics: Inbound Marketing, Mobile, Lead Conversion, SEO

7 Reasons Your Law Firm Should be Mobile Marketing

Posted by Stephen Krain

August 23, 2013 at 3:43 PM

Marketing is for personal injury law firms, ambulance chasers, and the dog-bite attorney.

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1 Comments View/Read/Write    |    Topics: Law Firm, Digital Marketing, Branding, Mobile, Advertising

Inbound Marketing is for Small Businesses, Too

Posted by Drew Himel

July 3, 2013 at 10:51 AM

Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really taken off.

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Are QR Codes Still Relevant?

Posted by Drew Himel

April 26, 2013 at 2:46 PM

QR Codes, short for Quick Response, became a huge trend around 2 years ago, but their prominence as a method to connect the offline and the online worlds has diminished recently. Questions have been raised as to whether QR Codes should be considered for implementation at all by marketing teams, but that depends largely on the product, the target audience and the efficacy of the QR scan solution.

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Should I Build a Mobile Site or an App?

Posted by Drew Himel

April 23, 2013 at 2:32 PM

Weighing the Pros and Cons of Both Options

The success and popularity of smart phones and tablets has meant that a large part of our internet surfing is done on the go with a mobile device. Businesses who do not adapt to this new market risk alienating a valuable demographic and losing customers. Even if you do have an online presence, if it is not specialized for a mobile platform, its functionality and ease of use is reduced.

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Website Redesign Requires Strategy

Posted by Drew Himel

March 21, 2013 at 1:18 PM

Make it Easier on Yourself - Start with a Plan!

If you were building a physical location for your business, you would have someone draw up blueprints that you could review before construction began. Once the blueprints were finished, you would go over your strategy to ensure that you were going to be able to use the workspace to attract customers and complete the necessary tasks.

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