To Blog or Not To Blog?

Posted by Drew Himel

May 13, 2013 at 10:15 AM

Four Common Objections Exposed!

In this day and age that should seem like an obvious question, but we still get prospects and clients that ask and are skeptical if blogging will be effective for their business.  According to Hubspot, 57% of businesses say they have acquired a new customer through their blog and I only expect this number to rise. It also rises the more frequently you update your blog. While it’s better than nothing, only blogging once per month is still not a very effective strategy.  In this post we will tackle four of the main objections we receive and address each one with some insight and advice.

1.  My Company is Not Interesting

 This surprisingly is the largest objection that we come across.  A lot of companies feel they don’t have anything interesting to share or their “industry” isn’t well suited for social media or blogging.  In our opinion, it doesn’t matter if you are a HVAC contractor or an attorney, each company has knowledge that their customers and clients need. Easy ways to come up with blog topics or content is to speak to your customer service and sales reps: what are some of the most common questions they receive from customers?  We have found there are common questions that can easily be addressed in the form of a blog post.

2.  We Don’t Have Time

 A lot of companies are busy managing the hundred other things that are going on at any given time.  My answer is simple: Make the Time!  If you can’t, then outsource to a professional copywriter.  Copywriters have a strong skill in being able to communicate in the company’s voice and they do exhaustive research online to ensure they are providing accurate data and advice.  They can be a great resource for companies that don’t have an agency or anyone in-house.  No matter what strategy you choose, the take-away is that blogging really is that important, plain and simple. Companies should view their blog in the same light as they do a radio or TV commercial, it is another avenue to reach more customers. 

3.  Blogging Doesn’t Work

“We tried it for a month and didn’t receive any customers” sound familiar?  Blogging is a long-term strategy and while this is hard to swallow at first, it’s a strategy that can pay large dividends for companies in the end.  When we consult with clients we come up with a 12-month strategy on what goals they would like to achieve and how to incorporate the blog in the best way to achieve them.  Spend the necessary time and energy to come up with a high level strategy and content plan.  There is too much research showing how effective this can be.

4.  We Don’t Want the Headaches

This is a valid concern and taking the first step into blogging or social media can be difficult for many clients.  There are measures that can be taken to prevent these before they even happen.  As with all campaigns think of your goals, who will be involved in the process and consult with other companies who have started or advisors that can provide insight.  A simple social media policy will save a lot of time and headache down the line and can be found online without much effort.  If negative comments of feedback keep you up late at night then start by turning them off on the blog.  While we don’t recommend this as it discourages interaction, it is a simple measure to take in the beginning to help reduce a company’s liability.  As Mark Twain said “The secret of getting ahead is getting started!”

By Drew Himel

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PCR Agency is Hiring: Social Media Intern

Posted by Drew Himel

May 10, 2013 at 1:40 PM

We currently have an opening for a part-time social media internship, with the potential to turn into a full-time position for the right person. The qualified individual should have proven experience with managing social media for businesses. He/she will be a creative, forward thinking self-starter with a drive to produce consistent and quality work.

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0 Comments View/Read/Write    |    Topics: PCR Agency, Jobs

PCR Agency is Hiring: Developer/Designer

Posted by Drew Himel

May 10, 2013 at 1:25 PM

We are seeking an experienced and talented developer/designer to join our growing team.

Job responsibilities will include:

  • Work with management to make recommendations and manage the testing of website changes and enhancements related to usability, functions/features and custom interface.
  • Coordinate website launches.
  • Respond to team members regarding technical related questions and requests.
  • Website development using CSS, working in PHP coding (some ASP coding as well), animation, creating web forms, Word Press, and working with other standard web formats and file types.
  • Responsible for the overall design of new pages and websites, blogs and email templates.

Qualifications:

  • Experience and ability to work in HTML, JavaScript, Action Script, CMS, CSS, and Flash, and using code-generating programs, such as Dreamweaver.
  • Knowledge of graphic design packages such as Illustrator, InDesign and Photoshop.
  • Ability to balance technical and creative perspectives.
  • Strong attention to detail.
  • Can conform to shifting priorities and demands.

Applicants should submit a cover letter and resume to Angie@pcragency.com.

By Drew Himel

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0 Comments View/Read/Write    |    Topics: PCR Agency, Jobs

Common Questions: “Which Type of Marketing is Working”?

Posted by Drew Himel

May 9, 2013 at 12:52 PM

This question gets asked by our clients the most out of any others and it used to be a very difficult question to answer.  Through Google Analytics and Hubspot we are able to get a more accurate gauge of where leads, conversions and sales are actually coming from.  This has been an issue plaguing businesses since the inception of marketing. 

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Best Practices for Effective Calls to Action

Posted by Drew Himel

May 7, 2013 at 4:22 PM

CTAs are One of the Most Critical Inbound Marketing Tools

We’ve discussed calls-to-action in relation to their corresponding landing pages, and as part of a larger inbound marketing  strategy.

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The Switch to Inbound Marketing

Posted by Drew Himel

May 6, 2013 at 10:15 AM

As you many of you have seen lately there have been quite a few changes going on within our company.  We have rebranded to PCR Agency and have made a concentrated effort to produce more content through our blog and social media channels.  This has been a long time in the making and I couldn’t be more excited about enhancing our content strategy. 

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1 Comments View/Read/Write    |    Topics: Digital Marketing, PCR Agency, Inbound Marketing

What are Landing Pages and Do I Really Need Them?

Posted by Drew Himel

May 3, 2013 at 3:03 PM

Not Using Landing Pages is Like Allowing Leads to Slip Away

Often underutilized, landing pages are a critical component of any inbound marketing strategy. Essentially, they allow a business to distribute more content and provide an avenue for converting site visitors into leads. 

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