8 Surefire Ways to Give Your Marketing Content a Boost

Posted by Drew Himel

May 31, 2013 at 11:07 AM

Content Creation Doesn't Have to Be Intimidating

The golden ticket to high search engine rankings is quality content. Yes, content is king and the backbone of a solid inbound marketing strategy. But the idea of brainstorming, researching, writing and optimizing effective content on a daily or weekly basis can certainly trigger an ugly freak-out, especially if you’re out of time or not a confident writer.

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0 Comments View/Read/Write    |    Topics: Content, Inbound Marketing, SEO, Link Building

6 Pluses to Using Google+

Posted by Drew Himel

May 30, 2013 at 11:51 AM

More and More Businesses are Embracing the +1

Most businesses have accepted and embraced the need for social media marketing and have created in-depth profiles on social networks like Facebook, Twitter, and even Pinterest.

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0 Comments View/Read/Write    |    Topics: Inbound Marketing, social media, SEO

5 Warning Signs to Spot an SEO Snake in the Grass

Posted by Drew Himel

May 29, 2013 at 10:49 AM

Are You Dealing with a Snake Oil Salesman?

Beware of Black Hat SEO

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0 Comments View/Read/Write    |    Topics: Digital Marketing, PCR Agency, SEO

An Expert Guide to Google Webmaster Tools

Posted by Drew Himel

May 24, 2013 at 11:34 AM

Even If You are an SEO Newbie…

Google Analytics are very important to maintain the edge of an organization in the virtual world, and Google Webmaster Tools have proven to be equally important. Google is constantly improving and upgrading its Analytics; the same goes for its Webmaster Tools - some of the newer features are author stats and structured data.  These added features translate to better optimization of a website; however some of the time-tested classic attributes of the Webmaster Tools continue to allow SEO experts to get a clear idea of the metrics involved and how to enhance them.

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Get in the Visual Content Game: An Overview on Infographics

Posted by Drew Himel

May 16, 2013 at 12:19 PM

These Marketing Gems are More Valuable Than You May Think

Humans are visual animals. A snap of color can grab people’s attention a lot faster than a snappy headline can. At the same time, you need something of substance behind that color to get your point across. That’s where infographics can help. You have probably come across infographics a time or two while online. They are effective tools for inbound marketing and can help boost your business’ online presence.

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Inbound Marketing 101

Posted by Drew Himel

April 30, 2013 at 4:15 PM

Bringing Customers to You                               

Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling, print advertising and mail outs, an inbound marketing strategy reverses these techniques by drawing ideal clients directly to a business. By creating unique, quality content that potential customers want to see, inbound marketing practices reverse the previously outbound relationship and allow the customers to do the “finding” themselves. This shift from outbound to inbound makes for a more productive and effective marketing process.

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What Google Panda Means for Your Business

Posted by Drew Himel

April 4, 2013 at 11:56 AM

Google Panda Actually Benefits Companies

When Google Panda was first released in 2011, businesses weren’t sure how they would be impacted by this new algorithm. What people have discovered, though, is Google Panda actually benefits businesses. It rewards quality content, and it provides customers with a better experience.

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