7 Tips For an Effective Facebook Ad Campaign

Posted by Jessica Thomas

January 8, 2014 at 9:30 AM

Creating a Facebook ad campaign is a great start to increasing likes and engagement on your Facebook business page.  It can help generate new leads and help build your brand socially.  While Facebook does a decent job at coaching a business owner through the process, we would like to suggest a few tips and tricks to make sure you have a successful advertising campaign.

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0 Comments View/Read/Write    |    Topics: social media

5 Critical Mistakes Businesses Make With Social Media

Posted by Jessica Thomas

January 6, 2014 at 8:30 AM

When training many small to medium-sized businesses to effectively use social media platforms such as Facebook and Twitter, there are five critical mistakes that I come across consistently. There is no concrete answer on how to be successful in social media due because every business offers different products and services to different target audiences. However, there are best practices that companies should be aware of and work diligently to implement. Here are the top five mistakes that businesses make when leveraging social media.

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Social Media Predictions for 2014

Posted by Drew Himel

December 18, 2013 at 8:00 AM

As 2013 comes to a close, many businesses are reviewing their marketing plans and looking towards the future, which is likely to focus more and more on social media.

“In the rapidly changing world of digital marketing, it is imperative that companies keep up with social media trends and best practices to get the most return on their marketing dollars,” said Drew Himel, founder and CEO of PCR Agency, a Jacksonville-based inbound marketing firm. “While we saw explosive growth in the social media world in 2013, we expect even more developments this coming year, especially in the use of mobile devices, blogging and niche networks."

Social media predictions for 2014 include:

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You were finally convinced to add your business to Facebook… now what?

Posted by Katlyn Plummer

September 5, 2013 at 3:55 PM

With over 1.15 billion users and over 50 million business pages (including your competitor) many businesses are asking themselves, “How do I turn a Facebook fan into an actual customer?” Business owners everywhere are investing time, energy and even money into Facebook trying to find the secret recipe that will allow them to benefit financially from their business Facebook page.

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0 Comments View/Read/Write    |    Topics: Branding, social media, Social Search, Facebook

9 Ways to Transition Your Marketing Approach from Traditional to Digital

Posted by Drew Himel

July 29, 2013 at 10:40 AM

The Yellow Pages and other phone books are quickly becoming obsolete. Mailouts, and even catalogues, are now considered “junk mail.” And thanks to DVR, everyone fast-forwards through television commercials.

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Reviewing Local Review Sites

Posted by Drew Himel

July 25, 2013 at 4:05 PM

There’s no denying that the Internet has changed the way we buy and sell. One of these changes is that consumers now have access to a plethora of websites that are dedicated to reviewing products and services. With just a few taps on their iPhone screens, consumers can conveniently and quickly search for product reviews before making a purchase.

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7 Reasons to Say NO to a Website with Yellow Pages

Posted by Drew Himel

July 22, 2013 at 12:22 PM

Yep, we’re talking about Yellow Pages again. In an effort to keep up with digital marketing trends and online marketing agencies, the phone book company now offers online advertising and web design. Sure, it may seem convenient to hand your website over to a big company that will make most of the decisions for you, but, remember, we’re talking about Yellow Pages.

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