Why Modern Marketers Must Embrace Agile

Posted by Morgan Jenkins

October 9, 2014 at 1:48 PM

Marketing is changing completely. Not only in terms of the way that traditional practices are diminishing, but in the way that people who do marketing think. For the majority of marketing history, practitioners have applied long-term, waterfall strategies to brands, relying upon static artifacts like fiscal reports and ambiguous, annual product planning to theoretically increase revenue. Such reasoning was (and in many cases, still is) due to the idea that marketers have all of the answers, so much so that they can predict the future behaviors of their customers.  This mindset looks something like: “If we implement X strategy, we will get X number of new Facebook fans, X number of our product will be sold, and we will increase X amount of revenue from last year, making the campaign successful.” However, the various values of “X” become a lot less predictable as the balance of power moves further from the marketer and closer to the user.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Strategy, Business Marketing

How Prototyping Solves Problems and Promotes Productivity

Posted by Morgan Jenkins

October 3, 2014 at 12:30 PM

When working with new clients, our primary course of action involves providing them with the perspective to target current problems and devise feasible solutions. We strategically analyze existing data, assess major competition, and provide insight in order to optimize responsive, connective campaigns. In many cases, the process to get from problem to solution evolves through prototyping. During the prototyping process, our team meets face-to-face with the client to devise research-oriented roadmap toward optimization and lead generation. Whether the challenge is to conquer design challenges, revamp outdated dated business models, or work on content improvement, prototyping has proven to be a beneficial method to understand both a client and their customer’s pain points on a firsthand basis.

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0 Comments View/Read/Write    |    Topics: Branding, Strategy

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM


User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.

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Intuitive Competence and the Organizational Triad

Posted by Spencer Pitman

May 12, 2014 at 7:10 AM

Our Next Evolution in Deploying UX, CX, and Agile into Digital Consultancy

A few weeks ago Dan Burka moderated a fantastic discussion on the Designer/Developer/Product Manager “chasm.” The conversation was between Amanda Richardson, Arianna Orland, and Anthony Casalena, and provided some insight into how several project-oriented technology companies are addressing team structure in order to ship fast and well.

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0 Comments View/Read/Write    |    Topics: Strategy

If You Can't Find Them, Build Them

Posted by Spencer Pitman

February 20, 2014 at 4:39 PM

At PCR we talk quite a bit about how we combine two main factors to drive excellence in output: our technology and our team. The beauty of technology is that it is relatively easy to access and implement, as long as we are continually educating ourselves on evolutions and disruptions, and we remain agile enough to never overcommit to a given tool. We are a major HubSpot partner for our marketing activity and consultancy, and our stack includes a variety of exciting resources for collaboration, information management, organizational evaluation, and even transportation (you’ll see a post about my Uber experiment soon).

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How We're Better Today Than We Were Yesterday

Posted by Spencer Pitman

February 10, 2014 at 8:30 PM

We run into the concept of "responsiveness" all the time. Whether that is tweeting about how Klout's redesign isn't, or thinking carefully about our team's ability to rapidly solve complex problems for our clients, it's something that I find myself obsessing over lately. But responsiveness is important not just in the daily, or even the quarterly. We have found that it is absolutely fundamental to our entire organizational approach.

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What We Stole From Undercurrent

Posted by Spencer Pitman

January 28, 2014 at 3:35 PM

We believe that sometimes the best resources we can create are actually just reconfigurations of really successful designs implemented in other places.

When I came on at PCR a few months ago I was tasked with examining, developing and refining our business processes. We view ourselves as a sort of crucible for the development of great people, but to this point much of that has been a product of the leadership and vision of the CEO rather than the raw structure of our organization. As we continue to grow, it has become necessary to formalize that element, but in a way that preserves the spirit and empowerment of Drew’s approach.

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0 Comments View/Read/Write    |    Topics: Strategy