Transparency Trailblazer of the Week: LUSH Cosmetics

Posted by Morgan Jenkins

October 24, 2014 at 10:40 AM

 

Transparent practices are everything to PCR. Our client relationships, work environment, and overall model of business are based upon honesty and integrity. As marketing continues to progress toward user experience design and analysis, we believe it is vital to fuel the discussion on transparency and help organizations realize the importance of openness with their customers, employees, and strategies. This weekly series highlights the organizations who are getting it right and who other businesses can look toward for guidance.

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A Discussion On "Thought Leadership"

Posted by Morgan Jenkins

October 17, 2014 at 12:14 PM

People love proclaiming their opinions and, thanks to a handy little tool called the Internet, they are well equipped with multiple channels, feedback loops, and forums to do so. Some opinions quickly fade into cluttered comment sections and others make the front page of Reddit. Still, some seep into the digital space with such supremacy that they’re subject to popular scrutiny and are being gabbed about in coffee shops and offices from Seattle to Singapore. As such perceptions gain momentum in the digital and physical worlds, the buzz term “thought leadership” seems taking off as well. It’s a phrase that is asserted among countless LinkedIn profiles, professional resumes, and author bios, but remains largely ambivalent as far as self-proclaiming declarations go. The so-called authorities who beat their chests as industry mavens and innovators often underestimate the fact that, as self-publication becomes more viable and “thought leaders” pop up left and right, professional credibility is becoming increasingly vague.

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Transparency Trailblazer of the Week: Chipotle

Posted by Morgan Jenkins

October 8, 2014 at 11:12 AM

Transparent practices are everything to PCR. Our client relationships, work environment, and overall model of business is based upon honesty and integrity. As marketing continues to progress toward user experience design and analysis, we believe it is vital to fuel the discussion on transparency and help organizations realize the importance of openness with their customers, employees, and strategies. This featured series highlights the organizations that are getting it right and setting themselves apart as upstanding examples of responsiveness and honesty.

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0 Comments View/Read/Write    |    Topics: Branding, Business Marketing, Transparency