3 Habits of Highly Effective Language

Posted by Morgan Jenkins

October 13, 2014 at 2:01 PM

In most companies, the role of copywriter is far from glamorous. My mind typically gravitates toward an image of some poor, unfortunate soul confined to a dark room with a thick stack of business documents in one hand and a thesaurus in the other, wracking his brain for the best way to say “buy our stuff”. Okay, maybe its not that bad. However, I firmly believe that the day-to-day tasks of the conventional copywriter are largely underrated. Language and effective communication span across all industries and professions, and cannot be underestimated in a world where brands are continuously shouting over one another for attention. In the end, it isn’t the loudest ones that will receive responses. It’s those that have the most insightful things to say and the most interesting ways to say them; it’s the brands with the best voices.

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0 Comments View/Read/Write    |    Topics: Digital Marketing, Branding, Web Design

9 Ways to Transition Your Marketing Approach from Traditional to Digital

Posted by Drew Himel

July 29, 2013 at 10:40 AM

The Yellow Pages and other phone books are quickly becoming obsolete. Mailouts, and even catalogues, are now considered “junk mail.” And thanks to DVR, everyone fast-forwards through television commercials.

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You Budgeted for Digital, Where’s the Best Use of Your Money?

Posted by Drew Himel

July 17, 2013 at 11:42 AM

So, you have some money to spend on digital marketing, what should you spend it on? If your website isn’t putting an ear-to-ear grin on your face every time you look at it, then you probably should start there.

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Key Ingredients for Killer SEO

Posted by Drew Himel

June 11, 2013 at 10:13 AM

How Do You Get Search Engine Flair?

Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love---and voila! Your friends are declaring that your guacamole is the very best EVER.

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Should I Build a Mobile Site or an App?

Posted by Drew Himel

April 23, 2013 at 2:32 PM

Weighing the Pros and Cons of Both Options

The success and popularity of smart phones and tablets has meant that a large part of our internet surfing is done on the go with a mobile device. Businesses who do not adapt to this new market risk alienating a valuable demographic and losing customers. Even if you do have an online presence, if it is not specialized for a mobile platform, its functionality and ease of use is reduced.

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Website Redesign Requires Strategy

Posted by Drew Himel

March 21, 2013 at 1:18 PM

Make it Easier on Yourself - Start with a Plan!

If you were building a physical location for your business, you would have someone draw up blueprints that you could review before construction began. Once the blueprints were finished, you would go over your strategy to ensure that you were going to be able to use the workspace to attract customers and complete the necessary tasks.

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Why Mobile Marketing is Too Big to Ignore

Posted by Drew Himel

March 15, 2013 at 1:17 PM

Your Customers Are Mobile, You Should Be Too

Smartphones have practically taken over the world. From obsessively texting to checking Facebook over and over again, people are spending more time than ever on their phones. Many people aren’t even firing up their laptops anymore. Instead, they use their phones every time they surf the web.

That means mobile marketing is more important than ever before. Let’s take a look at some mobile marketing statistics, and then go over some simple ways you can get into the game.

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