In most companies, the role of copywriter is far from glamorous. My mind typically gravitates toward an image of some poor, unfortunate soul confined to a dark room with a thick stack of business documents in one hand and a thesaurus in the other, wracking his brain for the best way to say “buy our stuff”. Okay, maybe its not that bad. However, I firmly believe that the day-to-day tasks of the conventional copywriter are largely underrated. Language and effective communication span across all industries and professions, and cannot be underestimated in a world where brands are continuously shouting over one another for attention. In the end, it isn’t the loudest ones that will receive responses. It’s those that have the most insightful things to say and the most interesting ways to say them; it’s the brands with the best voices.