9 Ways to Transition Your Marketing Approach from Traditional to Digital

Posted by Drew Himel

July 29, 2013 at 10:40 AM

The Yellow Pages and other phone books are quickly becoming obsolete. Mailouts, and even catalogues, are now considered “junk mail.” And thanks to DVR, everyone fast-forwards through television commercials.

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[VIDEO] Who is PCR Agency?

Posted by Drew Himel

May 14, 2013 at 10:50 AM

CEO and Founder Drew Himel on "Who is PCR Agency"

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To Blog or Not To Blog?

Posted by Drew Himel

May 13, 2013 at 10:15 AM

Four Common Objections Exposed!

In this day and age that should seem like an obvious question, but we still get prospects and clients that ask and are skeptical if blogging will be effective for their business.  According to Hubspot, 57% of businesses say they have acquired a new customer through their blog and I only expect this number to rise. It also rises the more frequently you update your blog. While it’s better than nothing, only blogging once per month is still not a very effective strategy.  In this post we will tackle four of the main objections we receive and address each one with some insight and advice.

1.  My Company is Not Interesting

 This surprisingly is the largest objection that we come across.  A lot of companies feel they don’t have anything interesting to share or their “industry” isn’t well suited for social media or blogging.  In our opinion, it doesn’t matter if you are a HVAC contractor or an attorney, each company has knowledge that their customers and clients need. Easy ways to come up with blog topics or content is to speak to your customer service and sales reps: what are some of the most common questions they receive from customers?  We have found there are common questions that can easily be addressed in the form of a blog post.

2.  We Don’t Have Time

 A lot of companies are busy managing the hundred other things that are going on at any given time.  My answer is simple: Make the Time!  If you can’t, then outsource to a professional copywriter.  Copywriters have a strong skill in being able to communicate in the company’s voice and they do exhaustive research online to ensure they are providing accurate data and advice.  They can be a great resource for companies that don’t have an agency or anyone in-house.  No matter what strategy you choose, the take-away is that blogging really is that important, plain and simple. Companies should view their blog in the same light as they do a radio or TV commercial, it is another avenue to reach more customers. 

3.  Blogging Doesn’t Work

“We tried it for a month and didn’t receive any customers” sound familiar?  Blogging is a long-term strategy and while this is hard to swallow at first, it’s a strategy that can pay large dividends for companies in the end.  When we consult with clients we come up with a 12-month strategy on what goals they would like to achieve and how to incorporate the blog in the best way to achieve them.  Spend the necessary time and energy to come up with a high level strategy and content plan.  There is too much research showing how effective this can be.

4.  We Don’t Want the Headaches

This is a valid concern and taking the first step into blogging or social media can be difficult for many clients.  There are measures that can be taken to prevent these before they even happen.  As with all campaigns think of your goals, who will be involved in the process and consult with other companies who have started or advisors that can provide insight.  A simple social media policy will save a lot of time and headache down the line and can be found online without much effort.  If negative comments of feedback keep you up late at night then start by turning them off on the blog.  While we don’t recommend this as it discourages interaction, it is a simple measure to take in the beginning to help reduce a company’s liability.  As Mark Twain said “The secret of getting ahead is getting started!”

By Drew Himel

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Common Questions: “Which Type of Marketing is Working”?

Posted by Drew Himel

May 9, 2013 at 12:52 PM

This question gets asked by our clients the most out of any others and it used to be a very difficult question to answer.  Through Google Analytics and Hubspot we are able to get a more accurate gauge of where leads, conversions and sales are actually coming from.  This has been an issue plaguing businesses since the inception of marketing. 

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Inbound Marketing 101

Posted by Drew Himel

April 30, 2013 at 4:15 PM

Bringing Customers to You                               

Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling, print advertising and mail outs, an inbound marketing strategy reverses these techniques by drawing ideal clients directly to a business. By creating unique, quality content that potential customers want to see, inbound marketing practices reverse the previously outbound relationship and allow the customers to do the “finding” themselves. This shift from outbound to inbound makes for a more productive and effective marketing process.

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Are QR Codes Still Relevant?

Posted by Drew Himel

April 26, 2013 at 2:46 PM

QR Codes, short for Quick Response, became a huge trend around 2 years ago, but their prominence as a method to connect the offline and the online worlds has diminished recently. Questions have been raised as to whether QR Codes should be considered for implementation at all by marketing teams, but that depends largely on the product, the target audience and the efficacy of the QR scan solution.

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An Intro to AdWords

Posted by Drew Himel

March 26, 2013 at 1:18 PM

What are AdWords and How Do You Use Them?

On the surface, AdWords is a very simple pay-per-click advertising system. People create advertisements based on keywords. Those ads show up on the top and right hand side of Google, and on partner sites such as Gmail. If someone clicks on an ad, he or she will be directed to the business’s website. The business then pays for the click.

That’s the basics. Now let’s take a closer look at how the system works.

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