Lead Capture Forms: The Vital Metric That Your Visitors Hate

Posted by Guest Post

January 5, 2015 at 3:20 PM

This is a guest post by PCR contributor Nick Rojas. 

Lead-capture forms, we’ve all seen them, those annoying little boxes that show up on the many web pages we visit, asking us to divulge our names and email addresses. Truth be told, according to some research from LinkedIn, 57% of IT buyers actually lie on these forms by giving false information. Don’t be surprised if you see John Smith whose email address is noneofyourbusiness@nomail.com and a myriad of other pseudonyms showing up in your databases.

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0 Comments View/Read/Write    |    Topics: Lead Generation, Website Performance

Key Ingredients for Killer SEO

Posted by Drew Himel

June 11, 2013 at 10:13 AM

How Do You Get Search Engine Flair?

Some of the best recipes are not all that complicated—a dash of this, a teaspoon of that, a pinch of love---and voila! Your friends are declaring that your guacamole is the very best EVER.

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An Expert Guide to Google Webmaster Tools

Posted by Drew Himel

May 24, 2013 at 11:34 AM

Even If You are an SEO Newbie…

Google Analytics are very important to maintain the edge of an organization in the virtual world, and Google Webmaster Tools have proven to be equally important. Google is constantly improving and upgrading its Analytics; the same goes for its Webmaster Tools - some of the newer features are author stats and structured data.  These added features translate to better optimization of a website; however some of the time-tested classic attributes of the Webmaster Tools continue to allow SEO experts to get a clear idea of the metrics involved and how to enhance them.

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Should I Build a Mobile Site or an App?

Posted by Drew Himel

April 23, 2013 at 2:32 PM

Weighing the Pros and Cons of Both Options

The success and popularity of smart phones and tablets has meant that a large part of our internet surfing is done on the go with a mobile device. Businesses who do not adapt to this new market risk alienating a valuable demographic and losing customers. Even if you do have an online presence, if it is not specialized for a mobile platform, its functionality and ease of use is reduced.

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Website Redesign Requires Strategy

Posted by Drew Himel

March 21, 2013 at 1:18 PM

Make it Easier on Yourself - Start with a Plan!

If you were building a physical location for your business, you would have someone draw up blueprints that you could review before construction began. Once the blueprints were finished, you would go over your strategy to ensure that you were going to be able to use the workspace to attract customers and complete the necessary tasks.

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Why Mobile Marketing is Too Big to Ignore

Posted by Drew Himel

March 15, 2013 at 1:17 PM

Your Customers Are Mobile, You Should Be Too

Smartphones have practically taken over the world. From obsessively texting to checking Facebook over and over again, people are spending more time than ever on their phones. Many people aren’t even firing up their laptops anymore. Instead, they use their phones every time they surf the web.

That means mobile marketing is more important than ever before. Let’s take a look at some mobile marketing statistics, and then go over some simple ways you can get into the game.

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What are the Right Content Topics for Your Audience?

Posted by Drew Himel

March 13, 2013 at 1:17 PM

How to Create Content Your Audience Actually Wants

A blog or a website is only as good as the content it provides.

That means businesses have to continue to update their sites with relevant content in order to make an impact with readers. A lot of businesses hit a roadblock when it comes to finding topics for their content. They use excuses like “I’m not a mind reader.”

The fact is, though, you can be a mind reader. You just need to answer a few questions and you’ll have a very clear picture of the type of content your market wants.

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