5 Tricks to Improve Your Landing Page Conversions

Posted by Drew Himel

June 19, 2013 at 11:55 AM

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

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Smarketing: 6 Tips to Sales and Marketing Alignment

Posted by Drew Himel

June 6, 2013 at 9:56 AM

Meet the latest “it” couple: Smarketing.

It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.

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3 Reasons You Should Be Using Workflows for Lead Nurturing

Posted by Drew Himel

May 23, 2013 at 10:19 AM

What are the Indications Your Business is Ready for Workflows?

Lead nurturing allows a business to send automated, segmented emails to leads that are not yet sales-ready. In turn, this kind of marketing automation allows a company to manage its leads more efficiently and save both time and money.

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